Latest Publications

DDL @ H.D. Buttercup x Apartment3 x UniqueLA

We just completed a small Denim Design Lab “shop-in-shop” at the historic H.D. Buttercup building in Culver City.  The opening event is TONIGHT… come check it out if you are around (invite @ the bottom).

Here are some rough photos of the space… we will update with with better shots after the opening for you.

DDL x SEED Peoples Market

Check out the new DDL shop-in-shop @ Seed Peoples Market in Costa Mesa, CA (at the “Camp”).  Featuring Denim Design Lab’s men’s & women’s 100% organic selvage denim and men’s 100% organic T’s.

Congratulations D-Wade…!

Hey Dwyane… congratulations on getting a “little” help in Miami.  The next few years should be interesting….

MAP Magazine – July ‘10

Nylon Guys – July 2010

Denim Design Lab & Miner49er in Nylon Guys, July '10

Denim Archive – Denim Design Lab 515-307-S-M – June 2010

Denim Design Lab's 515-307 Slim Fit Selvage

Denim Design Lab’s “Social” Selvage Giveaway

Interested in scoring a free pair of DDL selvage jeans???

OK… here’s all you have to do to be entered to win:

  1. “Like” Denim Design Lab on Facebook (Denim-Design-Lab).
  2. If you are not already on it, join DDL’s mailing list via their online shop @ (you will need to set up an account, but you are not required to buy anything to enter).
  3. Answer these 3 questions about DDL:
    1. Where does DDL source all of its selvage denim?
    2. What strain of cotton is used to produce the “Black Seed” Pima selvage used in many of DDL’s premium styles?
    3. What best describes DDL?
      1. A celebrity driven fashion brand.
      2. A premium denim brand known for its design embellishments.
      3. A vintage inspired denim brand that puts a modern twist on vintage American workwear.
  4. E-mail answers to the above questions to DDL.
  5. If you are one of the lucky winners, agree to post your thoughts on your new denim (or book… or T… or whatever you selected) on your favorite social media site.

That’s it…!  A small price to pay to get your hands on a pair of the finest selvage denim around.

The Details….

  • One male and one female winner will be selected.
  • Valid for any item in stock @ as of Wednesday, 5/12/10 (except DDL Kits).
  • Contest starts TODAY, 5/5/10 and ends next Wednesday, 5/12/10.
  • No purchase necessary to enter.

Denim Design Lab’s Organic Earth Day Extravaganza

Earth Day 2010…!

“Denim Design Lab’s Organic Earth Day Extravaganza”

Starting this Friday, April 16th through Sunday, April 25th, all DDL organic styles will be 30% off in celebration of Earth Day. That’s right… all of those killer DDL organic T’s and supper limited organic denim styles can be had for a fraction of their normal selling price… but only for a limited time… and only while supplies lasts.

Aged Denim Design Lab Denim – 1 Year and Counting – Denim Archive

Check out the aged pair of DDL’s posted up on Denim Archive’s site… Sorry, you can’t get your hands on this pair, but we did lovingly replicate them for you… Coming soon for Fall ‘10.

UrbanDaddy on the new DDL Web Shop…


DDL’s Online Shop is Now OPEN…!!!

We are excited to announce the launch of Denim Design Lab’s new online store.  Take a poke around and finally get your hands on some exclusive DDL Denim…. direct from the source.

ShopDenimDesignlab.comPOST Post on New DDL Online Shop


Denim Debutante Post on the New DDL Online Shop…

Denim Debutante.3.10 – Post on DDL’s New Online Shop…


Check out the DDL Kit in action…