Denim Design Lab - NEWS & PR

Miner49er celebrated the opening of its first US concept store November 15th, 2008.  On hand to take in the festivities were local denim fanatics and friends from the denim industry.

If you are in Southern California, you simply must stop by and experience this truly unique retail / showroom concept shop for those who live and breath denim.

miner49er : 420 N El Camino Real : San Clemente : CA : USA : 92672

ph. 949.388.8080 : fax 949.366.3304 : www.minerfortyniner.com

Here are a few shots from the opening, and a few shots of the shop, all courtesy of Mike Mores…

Coming Soon…

A retail concept shop for discerning vintage denim fanatics that is worth its weight in gold. Take a trip back to the California of 1849, right here in San Clemente, CA.

Stay tuned for opening date and more details…

miner49eropeningpr

DDL “Custom No.1″ T

Although the Writer’s Guild strike derailed the traditional “on air” extravaganza for the 2008 Golden Globe Awards, the celebrity “gifting” suites still managed to attract a few up and coming celebrities interested in getting their hands on the latest and greatest.

Denim Design Lab was the “official denim sponsor” for the “Secret Room” gifting event in Brentwood, CA in honor of the 2008 Golden Globe Awards. Limited edition “Denim Design Lab LE” books and DDL vintage T’s were on offer to the celebrities and major press, and for the lucky nominees of the GG’s, Denim Design Lab pulled forward some of its best men’s and women’s Fall 2008 premium denim styles and crafted them into custom models for the lucky few.

This custom premium denim opportunity was made possible due to a collaboration with Cone Denim of North Carolina and the Blue River Denim Laundry from Los Angeles, CA. Denim Design Lab utilized some amazing fabrics from Cone for this program, including organic selvage denim, “Black Seed” pima cotton denim and Cone’s new patent pending “S Gene” stretch denim to create one-of-a-kind premium vintage inspired jeans.

Below are just a few of the lucky celebs that stopped by to pay us a visit….

Alice Greczyn

Brandon Molale

Cameron Goodman

Chris Lowell

Edward John

Erin Cummings

Ernie Hudson

Lorielle New

Martha De Laurentiis

Natasha Hendstridge

Rex Lee

Roger Zamudio

Sally Richardson

Scott Kinworthy& Jason Sutter

Shaun Toub

Shauna Sand-Lamas, Ramon Ray, Vail Bloom & Christel Khalil

Sydney Tamiia Poitier

Zach Ward

Be on the look out for DDL Denim off the court, field, track and on the “Red Carpet” in the coming months… Denim Design Lab recently participated in the ESPY Style Suites, an exclusive event in association with the 2007 ESPY Awards.

The world’s best athletes, along with upcoming actors, actresses and “taste makers” came through the ESPY Style Suites held at the Mondrian Hotel in Los Angeles to partake in one-of-a-kind gifts and services.

Denim Design Lab “LE” books were on offer to the “A-List” talent, but what really got the crowd going was the one time opportunity to have a custom made pair of DDL Denim made to measure and finished to their taste. In a collaboration with Cone Denim of North Carolina, Blue River Denim Laundry and Blue Jade, Inc. from Los Angeles, Denim Design Lab utilized organic selvage denim as the raw canvas to start with to create a truly premium pair of vintage inspired jeans.

Below are just a few of the lucky 100+ celebs that will soon be sporting their custom made Denim Design Lab jeans….

Adrienne Frantz

Audrina Patridge

Baron Davis

Bee Nguyen & Stevie Williams

Bode Miller

Brody Jenner

Bruce Bowen

Danica Patrick

Dwyane Wade

Greg Oden

Ian Ziering

Jason Taylor

John Amaechi

Julius Jones

Kim Kardashian

Lorielle New

Mari Morrow

Ricky Carmichael

Scott Elrod

Travis Pastrana

Victoria Pratt

Denim Design Lab’s premium Men’s selvage denim has just hit the floor at American Rag’s “World Denim Bar” in Los Angeles, CA. To celebrate the occasion, we did up one of the windows right….

AmRag has a great assortment of our “Raw” selvage denim on offer, along with our limited edition “Denim Design Lab LE” books and DDL hand finishing kits. Go check them out while they last!