Archive for May, 2006
The book “Denim Design Lab” was selected as a semi-finalist in the “Reference” category of this years Independent Publisher Book Awards.
For a complete listing of the competitors, check out: bookpublishing.com/ip/includes/ IPPY/2006_IPPY_Semifinalists_2.pdf
Denim Design Lab was formed to help release the inner designer in everyone. Creativity, originality, and self-expression are necessary to help ensure we all move from the plastic to the fantastic. We believe with the right roadmap, tools and inspiration, anyone can create original wearable works of art.
The medium of choice here at DDL is denim. Denim is the blank canvas upon which we create, and we are here to help instruct others to do the same.
Designed for the most discerning denim collectors, aficionados and fanatics, our Denim Design Lab Kit consists of specific tools of the trade used to hand finish and customize denim jeans. Each DDL Kit includes a copy of the book Denim Design Lab, which features detailed instructions on achieving specific customized details, a comprehensive history of denim jeans and denim fabric, a review of the denim fabric and jean manufacturing process, as well as numerous historical and vintage photographs to serve as inspiration.
Denim Design Lab provides a roadmap and the basic tools necessary to recreate many of the most common wear and stain details found in authentic vintage denim, as well as some of the most sought after vintage inspired styles currently sold at retail. DDL Kits are designed to help create &/or accelerate an aged vintage appearance on store bought denim, rather than during the actual production process of denim (pre-retail).
The Denim Design Lab collection is extremely limited in its initial distribution, being sold through only the most premium denim based retailers globally.
Below is an example of a vintage replica hand finished using the tools and “know how” from the Denim Design Lab Kit. The starting point was a raw pair of Levi’s “Shrink to Fit” jeans. This particular example was on display at the Ron Herman Denim Bar as part of their DDL merchandising.
Denim Design Lab