Archive for November, 2006

VIP Mag – Brazil

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Coming Soon… “Denim Design Lab LE”

FOR IMMEDIATE RELEASE:

Contact Information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 info@denimdesignlab.com www.denimdesignlab.com

San Clemente, CA, November 20, 2006 – Denim Design Lab LLC announces the launch of its new book Denim Design Lab LE in key cities globally.

The limited edition Denim Design Lab LE expands upon the current edition of the Denim Design Lab book in size, content and one of a kind presentation.

The Denim Design Lab LE book has been designed as a beautiful 9 x 12 coffee table book. The unique layout, product and historical photography makes the DDL LE book an eyecatching conversation piece. The thorough historical account of both denim jeans and denim fabric, in addition to the review of the denim fabric and denim jean manufacturing process and the comprehensive glossary of denim related terms, will provide a great educational foundation for those interested in the history of denim. The detailed how to section provides a road map to unleash the users inner designer, helping them add from subtle to extreme details to their denim to ensure they are truly wearing a one of a kind work of art.

Each hand numbered, hard bound copy of the book is covered in ultra-premium organic selvage denim from Cone Denim White Oak Collection and hand finished by the denim artists at APS Laundry and Finishing in Los Angeles, CA. No two copies in this limited run of 5,000 books will look the same. Additional one of a kind design details include a selvage denim book marker and custom embroidered title on the front of each book.

The larger format Denim Design Lab LE book includes significantly expanded photographic content from Levi’s, Lee and Cone Denim, as well as new sections covering denim trail blazers such as Evisu and Diesel.

The Denim Design Lab LE book has been designed for the most discerning denim collectors, aficionados and fanatics. From its content to its packaging, this book is destined to not only become a hard to find collectable, but a piece of denim history in the making. The Denim Design Lab LE book is targeted for release in early January of 2007.

For additional information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 info@denimdesignlab.com www.denimdesignlab.com

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Riviera – Orange County October 2006

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