FOR IMMEDIATE RELEASE:

Contact Information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 info@denimdesignlab.com www.denimdesignlab.com

Denim Design Lab is excited to announce the release of its first Women’s premium denim collection; Denim Design Lab (DDL®) Denim.

Creators of one-of-a-kind DDL® denim finishing kits, limited edition books and Men’s premium denim, Denim Design Lab® is set to launch a focused offering of Women’s denim jeans geared toward true denim aficionados. The inspiration for our first Women’s collection is drawn from what we term Modern Vintage.  Combining the details, manufacturing techniques and fabrications that make true vintage denim so desirable, we painstakingly engineer and hand-cut each style to ensure an exceptional fit, adding DDL’s modern design flair to enhance each style, creating what we believe are the perfect jeans.

The collection launches with four perfectly crafted, sexy silhouettes in finishes that range from super soft silicone rinses to extremely technical vintage replica washes. Premium denim cloth, all from historic Cone Denim, in basic, stretch, novelty and authentic selvage qualities have been used in the creation of our first Women’s denim offering. From three different selvage styles to Cone’s Black Seed pima cotton, the foundation for our extraordinary fit is the superior denim we use as our raw canvas to work with.

The entire collection, manufactured in Los Angeles, CA, carries retail price points from $125.00 to $275.00. Denim Design Lab (DDL®) Women’s Denim, launching in Spring 08, will be offered through the world’s finest denim based specialty retailers.

The entire Denim Design Lab® collection will be on display at Project NY, Project Las Vegas and Coterie NY.

For additional information:
US Sales – IG IdeaGeneration Phone: 213-892-8583. Fax 213-892-8583. luciana@ig-ideageneration.com
PR & International Sales – Phone: 949-366-3307. Fax 949-366-3304. info@denimdesignlab.com