Archive for September, 2007
Denim Design Lab – 2007 ESPY Style Suite
Be on the look out for DDL Denim off the court, field, track and on the “Red Carpet” in the coming months… Denim Design Lab recently participated in the ESPY Style Suites, an exclusive event in association with the 2007 ESPY Awards.
The world’s best athletes, along with upcoming actors, actresses and “taste makers” came through the ESPY Style Suites held at the Mondrian Hotel in Los Angeles to partake in one-of-a-kind gifts and services.
Denim Design Lab “LE” books were on offer to the “A-List” talent, but what really got the crowd going was the one time opportunity to have a custom made pair of DDL Denim made to measure and finished to their taste. In a collaboration with Cone Denim of North Carolina, Blue River Denim Laundry and Blue Jade, Inc. from Los Angeles, Denim Design Lab utilized organic selvage denim as the raw canvas to start with to create a truly premium pair of vintage inspired jeans.
Below are just a few of the lucky 100+ celebs that will soon be sporting their custom made Denim Design Lab jeans….


























