We just set up another killer window at American Rag on La Brea in LA. A lot smaller space to work with, but it turned out great. We have a bunch of new men’s Denim Design Lab denim styles that just delivered…. go check them out!
Photos of the new window will be up in a day or so….
Check out the new miner49er concept shop in Tsim Sha Tsui, HK…!
A few shots from the opening of our miner49er store in HK…. stop by the next time you are in town to check out the best pure denim shop in HK.
For the launch of DDL at American Rag’s World Denim Bar in LA, we did up one of the windows right…. It was rough to get good photos due to some serious glare on the windows, but thought we would share some with you nonetheless. In addition, we were able to merchandise some key real estate inside the WDB and included some pics of these areas as well. Be sure to stop by American Rag this month and check us out (160 S. La Brea, Los Angeles) .
Thanks to Jeff Park from “eskuché” (http://www.eskucheme.com) for all his help in setting everything up!
If you will be in LA next month, be sure to stop by American Rag Cie (160 S. La Brea Ave.). Denim Design Lab will be launching a select assortment of its premium men’s selvage denim at AmRag’s “World Denim bar” on August 1, 2009.
To help celebrate the launch, DDL will be merchandising one of the key window displays through the month of August. We have a killer California gold rush inspired theme planned… be sure to stop by and check it out!
We will post some photos for you as soon as the installation goes up.
Denim Design Lab’s new website is now live and ready to entertain and educate denim fanatics worldwide. Content and upgrades will be happening all the time, so be sure to check back often and explore.
Drop us a note and let us know what you think….
Enjoy!!
Miner49er celebrated the opening of its first US concept store November 15th, 2008. On hand to take in the festivities were local denim fanatics and friends from the denim industry.
If you are in Southern California, you simply must stop by and experience this truly unique retail / showroom concept shop for those who live and breath denim.
miner49er : 420 N El Camino Real : San Clemente : CA : USA : 92672
ph. 949.388.8080 : fax 949.366.3304 : www.minerfortyniner.com
Here are a few shots from the opening and a few shots of the shop, all courtesy of Mike Mores…
Coming Soon
A retail concept shop for discerning vintage denim fanatics that is worth its weight in gold. Take a trip back to the California of 1849, right here in San Clemente, CA.
Stay tuned for opening date and more details…
Although the Writers Guild strike derailed the traditional on air extravaganza for the 2008 Golden Globe Awards, the celebrity gifting suites still managed to attract a few up and coming celebrities interested in getting their hands on the latest and greatest.
Denim Design Lab was the official denim sponsor for the Secret Room gifting event in Brentwood, CA in honor of the 2008 Golden Globe Awards. Limited edition Denim Design Lab LE books and DDL vintage T’s were on offer to the celebrities and major press, and for the lucky nominees of the GG’s, Denim Design Lab pulled forward some of its best men’s and women’s Fall 2008 premium denim styles and crafted them into custom models for the lucky few.
This custom premium denim opportunity was made possible due to a collaboration with Cone Denim of North Carolina and the Blue River Denim Laundry from Los Angeles, CA. Denim Design Lab utilized some amazing fabrics from Cone for this program, including organic selvage denim, “Black Seed” pima cotton denim and Cone’s new patent pending S Gene stretch denim to create one-of-a-kind premium vintage inspired jeans.
Below are just a few of the lucky celebs that stopped by to pay us a visit….
Alice Greczyn
Brandon Molale
Cameron Goodman
Chris Lowell
Edward John
Erin Cummings
Ernie Hudson
Lorielle New
Martha De Laurentiis
Natasha Hendstridge
Rex Lee
Roger Zamudio
Sally Richardson
Scott Kinworthy& Jason Sutter
Shaun Toub
Shauna Sand-Lamas, Ramon Ray, Vail Bloom & Christel Khalil
Sydney Tamiia Poitier
Zach Ward
Be on the look out for DDL Denim off the court, field, track and on the “Red Carpet” in the coming months… Denim Design Lab recently participated in the ESPY Style Suites, an exclusive event in association with the 2007 ESPY Awards.
The world’s best athletes, along with upcoming actors, actresses and “taste makers” came through the ESPY Style Suites held at the Mondrian Hotel in Los Angeles to partake in one-of-a-kind gifts and services.
Denim Design Lab “LE” books were on offer to the “A-List” talent, but what really got the crowd going was the one time opportunity to have a custom made pair of DDL Denim made to measure and finished to their taste. In a collaboration with Cone Denim of North Carolina, Blue River Denim Laundry and Blue Jade, Inc. from Los Angeles, Denim Design Lab utilized organic selvage denim as the raw canvas to start with to create a truly premium pair of vintage inspired jeans.
Below are just a few of the lucky 100+ celebs that will soon be sporting their custom made Denim Design Lab jeans….
Adrienne Frantz
Audrina Patridge
Baron Davis
Bee Nguyen & Stevie Williams
Bode Miller
Brody Jenner
Bruce Bowen
Danica Patrick
Dwyane Wade
Greg Oden
Ian Ziering
Jason Taylor
John Amaechi
Julius Jones
Kim Kardashian
Lorielle New
Mari Morrow
Ricky Carmichael
Scott Elrod
Travis Pastrana
Victoria Pratt
Denim Design Lab’s premium Men’s selvage denim has just hit the floor at American Rag’s “World Denim Bar” in Los Angeles, CA. To celebrate the occasion, we did up one of the windows right….
AmRag has a great assortment of our “Raw” selvage denim on offer, along with our limited edition “Denim Design Lab LE” books and DDL hand finishing kits. Go check them out while they last!
FOR IMMEDIATE RELEASE:
Contact Information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 info@denimdesignlab.com www.denimdesignlab.com
Denim Design Lab is excited to announce the release of its first Women’s premium denim collection; Denim Design Lab (DDL®) Denim.
Creators of one-of-a-kind DDL® denim finishing kits, limited edition books and Men’s premium denim, Denim Design Lab® is set to launch a focused offering of Women’s denim jeans geared toward true denim aficionados. The inspiration for our first Women’s collection is drawn from what we term Modern Vintage. Combining the details, manufacturing techniques and fabrications that make true vintage denim so desirable, we painstakingly engineer and hand-cut each style to ensure an exceptional fit, adding DDL’s modern design flair to enhance each style, creating what we believe are the perfect jeans.
The collection launches with four perfectly crafted, sexy silhouettes in finishes that range from super soft silicone rinses to extremely technical vintage replica washes. Premium denim cloth, all from historic Cone Denim, in basic, stretch, novelty and authentic selvage qualities have been used in the creation of our first Women’s denim offering. From three different selvage styles to Cone’s Black Seed pima cotton, the foundation for our extraordinary fit is the superior denim we use as our raw canvas to work with.
The entire collection, manufactured in Los Angeles, CA, carries retail price points from $125.00 to $275.00. Denim Design Lab (DDL®) Women’s Denim, launching in Spring 08, will be offered through the world’s finest denim based specialty retailers.
The entire Denim Design Lab® collection will be on display at Project NY, Project Las Vegas and Coterie NY.
For additional information:
US Sales – IG IdeaGeneration Phone: 213-892-8583. Fax 213-892-8583. luciana@ig-ideageneration.com
PR & International Sales – Phone: 949-366-3307. Fax 949-366-3304. info@denimdesignlab.com
Denim Design Lab’s one of a kind “Gallery T’s” are now shipping to the finest “denim-centric” retailers globally.
We have posted some sample images of the art that will be featured on these collectable premium T’s.
If you will be in NY or Miami soon, stop by “Atrium” to check out a great representation of our Gallery T’s.
These are a MUST for any true collector of denim or art fan.
Design.Detail.Create
Denim Design Lab
Samples of Gallery T’s featured at “Atrium” in NY and Miami….. artwork, signed by “Curb1″ from the Chronic Avengers
As presented at the “BLUE” trade show in NY….
Samples of Gallery T artwork by “Brian Lindstrom”…. Available now at key premium retailers in the USA & Japan
Samples of Gallery T artwork by “Brian Takumi”…. Available now at key premium retailers in the USA & Japan
FOR IMMEDIATE RELEASE:
Contact Information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 info@denimdesignlab.com www.denimdesignlab.com
Denim Design Lab is excited to announce the release of its first Men’s premium denim collection; Denim Design Lab Denim.
Following on the success of our one-of-a-kind Denim Design Lab denim finishing kits and limited edition premium T’s, DDL® will be expanding its collection with an amazing offering of denim jeans geared toward true denim aficionados.
The inspiration for the first collection is what we term Modern Vintage. Drawing from details, manufacturing techniques and fabrications that make true vintage denim so desirable, we add DDL®’s modern design flair to enhance each style, creating what we believe are the perfect jeans.
The raw canvas upon which to create…
To supplement our unique Denim Design Lab kits, we are introducing a revolutionary denim jean – a raw vintage inspired selvage jean, at a retail price point of only $100.
The collection moves from this opening price point raw style, to three expertly washed versions in the same silhouette, all the way up to a group of ultra-premium, limited edition, hand numbered washed styles priced at $250.00+, each made from Cone Black Seed pima cotton, the most luxurious denim available today.
The entire collection is manufactured in Los Angeles, CA, utilizing 100% selvage denim from Cone Denim’s White Oak plant in North Carolina.
Denim Design Lab (DDL®) Denim, launching in Fall 07, will be offered through the world’s finest denim based specialty retailers.
For additional information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 Email: info@denimdesignlab.com URL: www.denimdesignlab.com
For the serious denim heads out there, here is a bit more info to hold you over until you can get your hands on a pair of Denim Design Lab Denim…
Denim Design Lab’s premium denim is crafted from the finest selvage denim available in today’s market. While our Raw Canvas and Indigo SuperStar styles utilizes denim that matches the DNA of authentic vintage piece goods, our Vintage Buckle Back styles puts a modern spin on the original masterpieces to accentuate, and at times exaggerate, the characteristics that make true vintage denim so desirable.
To end up with the unique look and luxurious feel of these denim garments, we had to start with the absolute best long staple cotton money could buy; gossypium barbadense or Black Seed cotton. First grown in the USA in 1790, Black Seed cotton developed into what was called Sea Island cotton. The seeds of this particular strain of cotton made its way to Egypt in the late 1800’s (i.e., Egyptian Cotton). In contrast, the bulk of all cotton used today is derived from the more common gossypium hirsutum or upland strain of cotton. The fibers of this strain are shorter and thicker than that of the Black Seed variety. The significantly longer fibers and softer feel of the Black Seed cotton results in denim which is so soft and supple, that even when raw, the denim feels as comfortable as an aged pair of jeans. When the US government required a particularly strong tire cord for airplanes in the mid 1900’s, it established a program to reintroduce the Black Seed cotton variety back into the USA. In honor of the Pima Indians who worked on the reintroduction project, the cotton fibers they produced were called pima (i.e., Pima Cotton).
The superior Black Seed cotton is woven on vintage shuttle looms in Cone Denim’s historic White Oak plant in North Carolina. The unique yarn appearance of this denim is the result of a carefully engineered slub pattern designed to replicate mistakes in the weaving process that would occur if there was a broken gear on the spinning machine or if a roll had a flat spot on one side. The particular look is described as a flame pattern, in that the raised slubs subjected to more surface contact create the look of small flames of texture radiating throughout the denim.
The pure indigo shade of this denim is achieved by a unique dying process which replicates the look of pre-1920’s denim, prior to the move to the more common long chain dyeing technique. The process results in more indigo being deposited on some yarns than others, further accentuating the yarns unique appearance.
Starting from the best materials available, we transform this denim into a modern masterpiece, borrowing key design lines from traditional buckle-back work wear jeans and adding modern trim detailing, construction and fit to create what we call modern vintage.
In addition to the raw version of our Vintage Buckle Back style, we are producing three limited edition finished versions. Only 1,000 pairs of each style will be produced, each hand numbered and finished with the most inovative wash techniques available. Our goal with these styles is to be the first to market with incredable new wash developments, as well as to offer the most painstakingly accurate vintage repliquas available.
FOR IMMEDIATE RELEASE:
Contact Information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 info@denimdesignlab.com www.denimdesignlab.com
San Clemente, CA, November 20, 2006 – Denim Design Lab LLC announces the launch of its new book Denim Design Lab LE in key cities globally.
The limited edition Denim Design Lab LE expands upon the current edition of the Denim Design Lab book in size, content and one of a kind presentation.
The Denim Design Lab LE book has been designed as a beautiful 9 x 12 coffee table book. The unique layout, product and historical photography makes the DDL LE book an eyecatching conversation piece. The thorough historical account of both denim jeans and denim fabric, in addition to the review of the denim fabric and denim jean manufacturing process and the comprehensive glossary of denim related terms, will provide a great educational foundation for those interested in the history of denim. The detailed how to section provides a road map to unleash the users inner designer, helping them add from subtle to extreme details to their denim to ensure they are truly wearing a one of a kind work of art.
Each hand numbered, hard bound copy of the book is covered in ultra-premium organic selvage denim from Cone Denim White Oak Collection and hand finished by the denim artists at APS Laundry and Finishing in Los Angeles, CA. No two copies in this limited run of 5,000 books will look the same. Additional one of a kind design details include a selvage denim book marker and custom embroidered title on the front of each book.
The larger format Denim Design Lab LE book includes significantly expanded photographic content from Levi’s, Lee and Cone Denim, as well as new sections covering denim trail blazers such as Evisu and Diesel.
The Denim Design Lab LE book has been designed for the most discerning denim collectors, aficionados and fanatics. From its content to its packaging, this book is destined to not only become a hard to find collectable, but a piece of denim history in the making. The Denim Design Lab LE book is targeted for release in early January of 2007.
For additional information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 info@denimdesignlab.com www.denimdesignlab.com
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