We just completed a small Denim Design Lab “shop-in-shop” at the historic H.D. Buttercup building in Culver City.  The opening event is TONIGHT… come check it out if you are around (invite @ the bottom).

Here are some rough photos of the space… we will update with with better shots after the opening for you.

Check out the new DDL shop-in-shop @ Seed Peoples Market in Costa Mesa, CA (at the “Camp”).  Featuring Denim Design Lab’s men’s & women’s 100% organic selvage denim and men’s 100% organic T’s. www.seedpeoplesmarket.com

Hey Dwyane… congratulations on getting a “little” help in Miami.  The next few years should be interesting….

Interested in scoring a free pair of DDL selvage jeans???

OK… here’s all you have to do to be entered to win:

1. “Like” Denim Design Lab on Facebook (Denim-Design-Lab).
2. If you are not already on it, join DDL’s mailing list via their online shop @ shopdenimdesignlab.com (you will need to set up an account, but you are not required to buy anything to enter).
3. Answer these 3 questions about DDL:
   1. Where does DDL source all of its selvage denim?
   2. What strain of cotton is used to produce the “Black Seed” Pima selvage used in many of DDL’s premium styles?
   3. What best describes DDL?
      1. A celebrity driven fashion brand.
      2. A premium denim brand known for its design embellishments.
      3. A vintage inspired denim brand that puts a modern twist on vintage American workwear.
4. E-mail answers to the above questions to DDL.
5. If you are one of the lucky winners, agree to post your thoughts on your new denim (or book… or T… or whatever you selected) on your favorite social media site.

That’s it…!  A small price to pay to get your hands on a pair of the finest selvage denim around.

The Details….

• One male and one female winner will be selected.
• Valid for any item in stock @ www.shopdenimdesgnlab.com as of Wednesday, 5/12/10 (except DDL Kits).
• Contest starts TODAY, 5/5/10 and ends next Wednesday, 5/12/10.
• No purchase necessary to enter.

Earth Day 2010…!

“Denim Design Lab’s Organic Earth Day Extravaganza”

Starting this Friday, April 16th through Sunday, April 25th, all DDL organic styles will be 30% off in celebration of Earth Day. That’s right… all of those killer DDL organic T’s and supper limited organic denim styles can be had for a fraction of their normal selling price… but only for a limited time… and only while supplies lasts.

We are excited to announce the launch of Denim Design Lab’s new online store.  Take a poke around and finally get your hands on some exclusive DDL Denim…. direct from the source.

We just set up another killer window at American Rag on La Brea in LA.  A lot smaller space to work with, but it turned out great.  We have a bunch of new men’s Denim Design Lab denim styles that just delivered…. go check them out!

Here are a few photos….

Check out the new miner49er concept shop in Tsim Sha Tsui, HK…!

A few shots from the opening of our miner49er store in HK…. stop by  the next time you are in town to check out the best pure denim shop in HK.

For the launch of DDL at American Rag’s World Denim Bar in LA, we did up one of the windows right…. It was rough to get good photos due to some serious glare on the windows, but thought we would share some with you nonetheless.  In addition, we were able to merchandise some key real estate inside the WDB and included some pics of these areas as well.  Be sure to stop by American Rag this month and check us out (160 S. La Brea, Los Angeles) .

Thanks to Jeff Park from “eskuché” (http://www.eskucheme.com) for all his help in setting everything up!

If you will be in LA next month, be sure to stop by American Rag Cie (160 S. La Brea Ave.).   Denim Design Lab will be launching a select assortment of its premium men’s selvage denim at AmRag’s “World Denim bar” on August 1, 2009.

To help celebrate the launch, DDL will be merchandising one of the key window displays through the month of August.  We have a killer California gold rush inspired theme planned… be sure to stop by and check it out!

We will post some photos for you as soon as the installation goes up.

AmRagDdlCard

Denim Design Lab’s new website is now live and ready to entertain and educate denim fanatics worldwide.  Content and upgrades will be happening all the time, so be sure to check back often and explore.

http://www.denimdesignlab.com

Drop us a note and let us know what you think….

Enjoy!!

Miner49er celebrated the opening of its first US concept store November 15th, 2008. On hand to take in the festivities were local denim fanatics and friends from the denim industry.

If you are in Southern California, you simply must stop by and experience this truly unique retail / showroom concept shop for those who live and breath denim.

miner49er : 420 N El Camino Real : San Clemente : CA : USA : 92672

ph. 949.388.8080 : fax 949.366.3304 : www.minerfortyniner.com

Here are a few shots from the opening and a few shots of the shop, all courtesy of Mike Mores…

Coming Soon

A retail concept shop for discerning vintage denim fanatics that is worth its weight in gold.  Take a trip back to the California of 1849, right here in San Clemente, CA.

Stay tuned for opening date and more details…

miner49eropeningpr

Although the Writers Guild strike derailed the traditional on air extravaganza for the 2008 Golden Globe Awards, the celebrity gifting suites still managed to attract a few up and coming celebrities interested in getting their hands on the latest and greatest.

Denim Design Lab was the official denim sponsor for the Secret Room gifting event in Brentwood, CA in honor of the 2008 Golden Globe Awards. Limited edition Denim Design Lab LE books and DDL vintage T’s were on offer to the celebrities and major press, and for the lucky nominees of the GG’s, Denim Design Lab pulled forward some of its best men’s and women’s Fall 2008 premium denim styles and crafted them into custom models for the lucky few.

This custom premium denim opportunity was made possible due to a collaboration with Cone Denim of North Carolina and the Blue River Denim Laundry from Los Angeles, CA. Denim Design Lab utilized some amazing fabrics from Cone for this program, including organic selvage denim, “Black Seed” pima cotton denim and Cone’s new patent pending S Gene stretch denim to create one-of-a-kind premium vintage inspired jeans.

Below are just a few of the lucky celebs that stopped by to pay us a visit….

Alice Greczyn

Brandon Molale

Cameron Goodman

Chris Lowell

Edward John

Erin Cummings

Ernie Hudson

Lorielle New

Martha De Laurentiis

Natasha Hendstridge

Rex Lee

Roger Zamudio

Sally Richardson

Scott Kinworthy& Jason Sutter

Shaun Toub

Shauna Sand-Lamas, Ramon Ray, Vail Bloom & Christel Khalil

Sydney Tamiia Poitier

Zach Ward