By Felson Sajonas
Published: October 2nd, 2006

Late last year, Boost Mobile hooked up with Retail Mafia to design a series of Boost Mobile Phones. This time around for a new project, Boost will work with Denim Design Lab to produce a limited edition premium accesory collection. Be on the look out for this exciting collaboration in Spring 07.

The collection will include three sizes (small, medium, large) and one media center, each crafted from selvage denim and available in two exclusive denim washes (Painter & Mechanic) as well as a raw denim version. Boost Mobile’s entire limited edition lifestyle accessories line will be sold separately and available Spring 07 in various lifestyle destination boutiques.

Image/Info: Pitch Control

Examples of hand finished denim using the Denim Design Lab Kit and Book. All jeans started as raw “shrink to fit” Levi’s.

Let us know what you think…. and submit your own hand finished denim creations for us to post.

We just received these images from London and thought the merchandising of our Denim Design Lab Kits was so outstanding, we would share them with the world. Both shots courtesy of EVISU.

These first two shots were taken in EVISU’s flagship store on Savile Row in London, UK.

This shot was taken at EVISU’s concept shop located inside Selfridges in London.

Let us know what you think….

Denim Design Lab Kits are now available in the UK via Evisu’s online shop! Follow this link for info:
http://www.evisu.com/Evisu/productlist.aspx?cid=SPECIALCOLLABORATIONS&language=en-GB

Check out “Label Networks” recent write up with photos of some of our new projects for Spring ‘07.

http://69.93.14.237/technology/denim_lab_2006.cfm

With denim as the medium of choice and t-shirts as the vehicle, Denim Design Lab has joined forces with some of the hottest LA artists to create their Gallery T’s; one of a kind denim-centric masterpieces on a premium t-shirt base. Mixed media methods are employed by the artists to create one off images on a base of denim fabric, which are secured to each Gallery T behind screened antique frames.

The artists are granted free reign to create as they please, using any methods they desire, the only rule is that the starting medium must be denim fabric. The result is a mobile art gallery with initial themes ranging from Japanese motifs, to urban cityscapes, to Hip Hop images, to abstract explosions of color. Each creation is signed and dated by the artist. The first installment of DDL’s Artist Series features art from Curb One (Chronic Avengers), Brian Lindstrom & Brian Takumi.

The Denim Design Lab Artist Series garments will be extremely limited in their initial distribution. Only the most exclusive denim focused retailers in each State in the USA and key International cities will be offered these limited edition styles.

The DDL Artist Series received an amazing response during its European debut at Bread & Butter Barcelona last week, and Blue in N.Y. (July 24 – 26; booth #136) will provide the perfect venue for its first US gallery showing. Following Blue, the collection will be on display at Project in Las Vegas (August 28 – 30).

FOR IMMEDIATE RELEASE:

Contact Information: Brian Robbins, President, Denim Design Lab LLC. Phone: (949) 366-3307. Fax (949) 366-3304. brian@denimdesignlab.com

San Clemente, CA, June 30, 2006 – Denim Design Lab LLC announces the launch of the DDL Artist Series at the upcoming Bread & Butter trade show in Barcelona, Spain.

With denim as the medium of choice and t-shirts as the vehicle, Denim Design Lab has joined forces with some of the hottest LA artists to create their Gallery T’s; one of a kind denim centric masterpieces on a premium t-shirt base. Mixed media methods are employed by the artists to create one off images on a base of denim fabric, which are secured to each Gallery T behind screened antique frames.

The artists are granted free reign to create as they please, using any methods they desire, the only rule is that the starting medium must be denim fabric. The result is a mobile art gallery with initial themes ranging from Japanese motifs, to urban cityscapes, to Hip Hop images, to abstract explosions of color. Each creation is signed and dated by the artist. The first installment of DDL’s Artist Series features art from Brian Lindstrom, Brian Takumi & Curb One (Chronic Avengers).

The Denim Design Lab Artist Series garments will be extremely limited in their initial distribution. Only the most exclusive denim focused retailers in each State in the USA and key International cities will be offered these limited edition styles.

Following their debut in Barcelona (booth SR 18.1), the DDL Artist Series will be on display at Blue in N.Y. (July 24 – 26) and Project in Las Vegas, NV (August 28 – 30).

For additional information: Brian Robbins, President, Denim Design Lab LLC. Phone: (949) 366-3307. Fax (949) 366-3304. brian@denimdesignlab.com

Now available at the best retailers globally, Denim Design Lab’s premium vintage inspired T’s are now on the shelves. As with our Denim Design Lab Kits, each T is hand made and only produced in limited quantities… get them while you can.

The book “Denim Design Lab” was selected as a semi-finalist in the “Reference” category of this years Independent Publisher Book Awards.

For a complete listing of the competitors, check out: bookpublishing.com/ip/includes/ IPPY/2006_IPPY_Semifinalists_2.pdf

Lileo-ADayOfDenim-01.html

http://lileo.ca/news/20060512/

Denim Design Lab was formed to help release the inner designer in everyone. Creativity, originality, and self-expression are necessary to help ensure we all move from the plastic to the fantastic. We believe with the right roadmap, tools and inspiration, anyone can create original wearable works of art.

The medium of choice here at DDL is denim. Denim is the blank canvas upon which we create, and we are here to help instruct others to do the same.

Designed for the most discerning denim collectors, aficionados and fanatics, our Denim Design Lab Kit consists of specific tools of the trade used to hand finish and customize denim jeans. Each DDL Kit includes a copy of the book Denim Design Lab, which features detailed instructions on achieving specific customized details, a comprehensive history of denim jeans and denim fabric, a review of the denim fabric and jean manufacturing process, as well as numerous historical and vintage photographs to serve as inspiration.

Denim Design Lab provides a roadmap and the basic tools necessary to recreate many of the most common wear and stain details found in authentic vintage denim, as well as some of the most sought after vintage inspired styles currently sold at retail. DDL Kits are designed to help create &/or accelerate an aged vintage appearance on store bought denim, rather than during the actual production process of denim (pre-retail).

The Denim Design Lab collection is extremely limited in its initial distribution, being sold through only the most premium denim based retailers globally.

Below is an example of a vintage replica hand finished using the tools and “know how” from the Denim Design Lab Kit. The starting point was a raw pair of Levi’s “Shrink to Fit” jeans. This particular example was on display at the Ron Herman Denim Bar as part of their DDL merchandising.

Design.Detail.Create
Denim Design Lab