DDL “Custom No.1″ T

Although the Writers Guild strike derailed the traditional on air extravaganza for the 2008 Golden Globe Awards, the celebrity gifting suites still managed to attract a few up and coming celebrities interested in getting their hands on the latest and greatest.

Denim Design Lab was the official denim sponsor for the Secret Room gifting event in Brentwood, CA in honor of the 2008 Golden Globe Awards. Limited edition Denim Design Lab LE books and DDL vintage T’s were on offer to the celebrities and major press, and for the lucky nominees of the GG’s, Denim Design Lab pulled forward some of its best men’s and women’s Fall 2008 premium denim styles and crafted them into custom models for the lucky few.

This custom premium denim opportunity was made possible due to a collaboration with Cone Denim of North Carolina and the Blue River Denim Laundry from Los Angeles, CA. Denim Design Lab utilized some amazing fabrics from Cone for this program, including organic selvage denim, “Black Seed” pima cotton denim and Cone’s new patent pending S Gene stretch denim to create one-of-a-kind premium vintage inspired jeans.

Below are just a few of the lucky celebs that stopped by to pay us a visit….

Alice Greczyn

Brandon Molale

Cameron Goodman

Chris Lowell

Edward John

Erin Cummings

Ernie Hudson

Lorielle New

Martha De Laurentiis

Natasha Hendstridge

Rex Lee

Roger Zamudio

Sally Richardson

Scott Kinworthy& Jason Sutter

Shaun Toub

Shauna Sand-Lamas, Ramon Ray, Vail Bloom & Christel Khalil

Sydney Tamiia Poitier

Zach Ward

Be on the look out for DDL Denim off the court, field, track and on the “Red Carpet” in the coming months… Denim Design Lab recently participated in the ESPY Style Suites, an exclusive event in association with the 2007 ESPY Awards.

The world’s best athletes, along with upcoming actors, actresses and “taste makers” came through the ESPY Style Suites held at the Mondrian Hotel in Los Angeles to partake in one-of-a-kind gifts and services.

Denim Design Lab “LE” books were on offer to the “A-List” talent, but what really got the crowd going was the one time opportunity to have a custom made pair of DDL Denim made to measure and finished to their taste. In a collaboration with Cone Denim of North Carolina, Blue River Denim Laundry and Blue Jade, Inc. from Los Angeles, Denim Design Lab utilized organic selvage denim as the raw canvas to start with to create a truly premium pair of vintage inspired jeans.

Below are just a few of the lucky 100+ celebs that will soon be sporting their custom made Denim Design Lab jeans….

Adrienne Frantz

Audrina Patridge

Baron Davis

Bee Nguyen & Stevie Williams

Bode Miller

Brody Jenner

Bruce Bowen

Danica Patrick

Dwyane Wade

Greg Oden

Ian Ziering

Jason Taylor

John Amaechi

Julius Jones

Kim Kardashian

Lorielle New

Mari Morrow

Ricky Carmichael

Scott Elrod

Travis Pastrana

Victoria Pratt

Denim Design Lab’s premium Men’s selvage denim has just hit the floor at American Rag’s “World Denim Bar” in Los Angeles, CA. To celebrate the occasion, we did up one of the windows right….

AmRag has a great assortment of our “Raw” selvage denim on offer, along with our limited edition “Denim Design Lab LE” books and DDL hand finishing kits. Go check them out while they last!

FOR IMMEDIATE RELEASE:

Contact Information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 info@denimdesignlab.com www.denimdesignlab.com

Denim Design Lab is excited to announce the release of its first Women’s premium denim collection; Denim Design Lab (DDL®) Denim.

Creators of one-of-a-kind DDL® denim finishing kits, limited edition books and Men’s premium denim, Denim Design Lab® is set to launch a focused offering of Women’s denim jeans geared toward true denim aficionados. The inspiration for our first Women’s collection is drawn from what we term Modern Vintage.  Combining the details, manufacturing techniques and fabrications that make true vintage denim so desirable, we painstakingly engineer and hand-cut each style to ensure an exceptional fit, adding DDL’s modern design flair to enhance each style, creating what we believe are the perfect jeans.

The collection launches with four perfectly crafted, sexy silhouettes in finishes that range from super soft silicone rinses to extremely technical vintage replica washes. Premium denim cloth, all from historic Cone Denim, in basic, stretch, novelty and authentic selvage qualities have been used in the creation of our first Women’s denim offering. From three different selvage styles to Cone’s Black Seed pima cotton, the foundation for our extraordinary fit is the superior denim we use as our raw canvas to work with.

The entire collection, manufactured in Los Angeles, CA, carries retail price points from $125.00 to $275.00. Denim Design Lab (DDL®) Women’s Denim, launching in Spring 08, will be offered through the world’s finest denim based specialty retailers.

The entire Denim Design Lab® collection will be on display at Project NY, Project Las Vegas and Coterie NY.

For additional information:
US Sales – IG IdeaGeneration Phone: 213-892-8583. Fax 213-892-8583. luciana@ig-ideageneration.com
PR & International Sales – Phone: 949-366-3307. Fax 949-366-3304. info@denimdesignlab.com