FOR IMMEDIATE RELEASE:

Contact Information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 info@denimdesignlab.com www.denimdesignlab.com

Denim Design Lab is excited to announce the release of its first Men’s premium denim collection; Denim Design Lab Denim.

Following on the success of our one-of-a-kind Denim Design Lab denim finishing kits and limited edition premium T’s, DDL® will be expanding its collection with an amazing offering of denim jeans geared toward true denim aficionados.

The inspiration for the first collection is what we term Modern Vintage.  Drawing from details, manufacturing techniques and fabrications that make true vintage denim so desirable, we add DDL®’s modern design flair to enhance each style, creating what we believe are the perfect jeans.

The raw canvas upon which to create…
To supplement our unique Denim Design Lab kits, we are introducing a revolutionary denim jean – a raw vintage inspired selvage jean, at a retail price point of only $100.

The collection moves from this opening price point raw style, to three expertly washed versions in the same silhouette, all the way up to a group of ultra-premium, limited edition, hand numbered washed styles priced at $250.00+, each made from Cone Black Seed pima cotton, the most luxurious denim available today.

The entire collection is manufactured in Los Angeles, CA, utilizing 100% selvage denim from Cone Denim’s White Oak plant in North Carolina.

Denim Design Lab (DDL®) Denim, launching in Fall 07, will be offered through the world’s finest denim based specialty retailers.

For additional information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 Email: info@denimdesignlab.com  URL: www.denimdesignlab.com

For the serious denim heads out there, here is a bit more info to hold you over until you can get your hands on a pair of Denim Design Lab Denim…

Denim Design Lab’s premium denim is crafted from the finest selvage denim available in today’s market. While our Raw Canvas and Indigo SuperStar styles utilizes denim that matches the DNA of authentic vintage piece goods, our Vintage Buckle Back styles puts a modern spin on the original masterpieces to accentuate, and at times exaggerate, the characteristics that make true vintage denim so desirable.

To end up with the unique look and luxurious feel of these denim garments, we had to start with the absolute best long staple cotton money could buy; gossypium barbadense or Black Seed cotton. First grown in the USA in 1790, Black Seed cotton developed into what was called Sea Island cotton. The seeds of this particular strain of cotton made its way to Egypt in the late 1800’s (i.e., Egyptian Cotton). In contrast, the bulk of all cotton used today is derived from the more common gossypium hirsutum or upland strain of cotton. The fibers of this strain are shorter and thicker than that of the Black Seed variety. The significantly longer fibers and softer feel of the Black Seed cotton results in denim which is so soft and supple, that even when raw, the denim feels as comfortable as an aged pair of jeans. When the US government required a particularly strong tire cord for airplanes in the mid 1900’s, it established a program to reintroduce the Black Seed cotton variety back into the USA. In honor of the Pima Indians who worked on the reintroduction project, the cotton fibers they produced were called pima (i.e., Pima Cotton).

The superior Black Seed cotton is woven on vintage shuttle looms in Cone Denim’s historic White Oak plant in North Carolina. The unique yarn appearance of this denim is the result of a carefully engineered slub pattern designed to replicate mistakes in the weaving process that would occur if there was a broken gear on the spinning machine or if a roll had a flat spot on one side. The particular look is described as a flame pattern, in that the raised slubs subjected to more surface contact create the look of small flames of texture radiating throughout the denim.

The pure indigo shade of this denim is achieved by a unique dying process which replicates the look of pre-1920’s denim, prior to the move to the more common long chain dyeing technique. The process results in more indigo being deposited on some yarns than others, further accentuating the yarns unique appearance.

Starting from the best materials available, we transform this denim into a modern masterpiece, borrowing key design lines from traditional buckle-back work wear jeans and adding modern trim detailing, construction and fit to create what we call modern vintage.

In addition to the raw version of our Vintage Buckle Back style, we are producing three limited edition finished versions. Only 1,000 pairs of each style will be produced, each hand numbered and finished with the most inovative wash techniques available. Our goal with these styles is to be the first to market with incredable new wash developments, as well as to offer the most painstakingly accurate vintage repliquas available.

FOR IMMEDIATE RELEASE:

Contact Information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 info@denimdesignlab.com www.denimdesignlab.com

San Clemente, CA, November 20, 2006 – Denim Design Lab LLC announces the launch of its new book Denim Design Lab LE in key cities globally.

The limited edition Denim Design Lab LE expands upon the current edition of the Denim Design Lab book in size, content and one of a kind presentation.

The Denim Design Lab LE book has been designed as a beautiful 9 x 12 coffee table book. The unique layout, product and historical photography makes the DDL LE book an eyecatching conversation piece. The thorough historical account of both denim jeans and denim fabric, in addition to the review of the denim fabric and denim jean manufacturing process and the comprehensive glossary of denim related terms, will provide a great educational foundation for those interested in the history of denim. The detailed how to section provides a road map to unleash the users inner designer, helping them add from subtle to extreme details to their denim to ensure they are truly wearing a one of a kind work of art.

Each hand numbered, hard bound copy of the book is covered in ultra-premium organic selvage denim from Cone Denim White Oak Collection and hand finished by the denim artists at APS Laundry and Finishing in Los Angeles, CA. No two copies in this limited run of 5,000 books will look the same. Additional one of a kind design details include a selvage denim book marker and custom embroidered title on the front of each book.

The larger format Denim Design Lab LE book includes significantly expanded photographic content from Levi’s, Lee and Cone Denim, as well as new sections covering denim trail blazers such as Evisu and Diesel.

The Denim Design Lab LE book has been designed for the most discerning denim collectors, aficionados and fanatics. From its content to its packaging, this book is destined to not only become a hard to find collectable, but a piece of denim history in the making. The Denim Design Lab LE book is targeted for release in early January of 2007.

For additional information: Denim Design Lab LLC Phone: (949) 366-3307 Fax (949) 366-3304 info@denimdesignlab.com www.denimdesignlab.com

By Felson Sajonas
Published: October 2nd, 2006

Late last year, Boost Mobile hooked up with Retail Mafia to design a series of Boost Mobile Phones. This time around for a new project, Boost will work with Denim Design Lab to produce a limited edition premium accesory collection. Be on the look out for this exciting collaboration in Spring 07.

The collection will include three sizes (small, medium, large) and one media center, each crafted from selvage denim and available in two exclusive denim washes (Painter & Mechanic) as well as a raw denim version. Boost Mobile’s entire limited edition lifestyle accessories line will be sold separately and available Spring 07 in various lifestyle destination boutiques.

Image/Info: Pitch Control